RTO: How to get recruit students and clients into your social media presence with suave…
Rose Training discusses the perks of using social media to reach out to your fans (We mean…er… Cert IV and diploma students…)
So…. what’s the secret to making a training institute or any other business accessible and appealing for potential students and clients? In the 21st century one may argue it is indeed social media; twitter, facebook, blogs, instagram…the list is never ending. Over here at Rose Training, we know how important it is to use a social media voice that connects with people all over Brisbane and Australia. We try and make our Cert IV and diploma course updates relevant, our memes hilarious and our blogs credible. After all, there isn’t anything worse than a confusing social media presence. Case in point: Cher’s twitter usage. I don’t think this woman knows the difference between legit(imate…see what I did there?) internet slang and just plain unreadable language.
Cher: Sorry it’s so long between Twts,but I’m trying to do 3 things at once…never a good idea ! Ill put down other 2 for a few min . Ok Im HERE !
Cher: Ok got Ta go sing !
Right, thanks for stating the obvious there Cher. At Rose Training, we aim to make our online presence as accurate, readable, unique and funny and friendly as possible. We want all of our courses, be it WHS, Celebrancy or TAE to be easily accessible for all. For example, one of our favourite twitter accounts at the moment is FeministTaylorSwift, which cleverly undermines the patriarchy in Taylor’s song lyrics with such gems as: Misogyny in the workplace / Is the reason for the teardrops on my guitar or We are never ever ever / going to dictate how you present your gender.
Priceless. And highly accurate. Oh social media…
So what’s the best way to get students interested in what you have to offer as a Cert IV or diploma trainer? At RTA believe there is indeed skill to recruiting students into your social media sphere with grace, elegance and charm. And we reckon that all our trainers at Rose Training have all of these traits in abundance.
‘Facebook and admissions’ was a survey released by Varsity Outreach, a US-based marketing agency that specialises in Facebook marketing for colleges and universities. Microsoft Education Blogger Ray Fleming says that university student recruitment in a competitive marketplace is quite complex and highlighted some of the important points from the report.
Facebook was rated as the most important social media presence in regards to university admissions (ahead of Youtube, Twitter etc). So get those memes posted and statuses updated!
A majority of institutions use current students to help manage and oversee their Facebook presence. Which makes sense, since we all want to maintain a funky, fresh and original vibe on the Internet.
70% of institutions measure their Facebook performance in some way (meaning that 30% don’t…which is BAD!)
Less than 1 in 3 institutions had dedicated social media staff and only 1 in 6 had a social media budget (again, the tone of this observation implies it is BAD!)
Ray Fleming writes that “…student recruitment processes through social media currently aren’t well integrated into the ‘mainstream’ student recruitment processes in most institutions.” He believes it has the potential to be monitored and measured effectively. We agree 100% with this, as J’aime King so eloquently put it “A school without formals is a school without life”, similarly a training institute without a Facebook page is a training institute without life.